Hugo Boss
Project in collaboration with Romain Tardy, Simon Geilfus and Nicolas Boritch.
Artistic intervention for the Fashion Show of the brand HUGO BOSS, Beijing ( China ).
The installation is made of 900 Mistrip Led bars, installed along the catwalk.
During 20 minutes, the installation was controlled in real time via midi controllers, using a system mixing video techniques and custom animations made by custom software.
Various animations could be active, using a system of layers, and blending modes.
Crédits:
Conception, design : Agence Vila EugénieTechnical direction and core development : Simon Geilfus
Additional programming: Martial Geoffre-Rouland
Motion Design : RomainTardy
Production : Nicolas Boritch
Photos: Hugo Boss official
Informations
Welcome into the portfolio of Martial Geoffre-Rouland, interactive developper.
Based in Lyon ( France ), he presents here a serie of projects, combining graphic design, new technologies, and interactivity.
All the projects are distributed under the open source license GPL.
You can see some of them here.
Contact : martialou [at] gmail.com
Design logo : Muriel Serf